The brief
Our designers have enjoyed a working relationship with Nikon’s communication agency for several years, producing leaflet and brochure designs for their latest cameras, lenses and accessories.
Print meets digital
One of our latest engagements was to digitize one of the brochures into a touch-driven interactive product. This responsive brochure works on any device and links directly to their webshop for a convenient shopping experience.
Nikon develops a leaflet for every product. Different product lines require different designs that speak to the product’s users. We create those leaflets, localize them in over 20 languages and make sure they are printed in beautiful quality, delivered on time.
What success looks like
We help Nikon break free of the traditions of print-based advertising into more digital avenues. The client still relies on printed brochures and leaflets for displaying on conventions and for their sellers, while also speaking to online-based users who are eager to experience different media than flat PDFs.
